EXPERIENTIAL BUSINESS STRATEGY & ADVISORY

Strengthen your
revenue, margin,
and growth engine.

SK Strategy partners with experiential agencies and vendors to win more work, price it correctly, and build teams that can actually scale in a sustainable way.

Let’s partner

Who SK Strategy is for

For experiential agencies, vendors, and leadership teams who are:

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Losing pitches they should be winning

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Busy but not making enough money

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Unsure how to price or position against competitors

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Scaling without a clear team or structure

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Stuck between scrappy execution and real growth

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What’s going wrong

• “We’re losing work and don’t fully understand why.”

• “Clients say we’re too expensive.”

• “Every project feels custom and chaotic.”

• “We’ve hired consultants before—they didn’t understand this business.”

• “Other agencies are growing fast and we feel stuck.”

• “The founder is still in everything.”

• “Our approach to staffing is so reactive.”

• “We aren’t sure how to hire to keep up with the workload.”

What we do

We operate across the areas that actually drive growth and profitability:

  • Clarify how you compete—and win.

    • Define where you sit in the market

    • Pressure-test your positioning against real competitors

    • Build a roadmap that drives inbound and close rates

  • Win more work—and make money on it.

    • Real-time RFP and deal support

    • Pricing strategy and margin correction

    • Scoping, packaging, and proposal structure

    • Win rate and close strategy

    • Pre-sale to post-sale workflows

  • Build a team that supports growth.

    • Freelance vs. full-time models

    • Org structure tied to revenue goals

    • Capacity and resourcing models

    • SOPs, templates, and systems

    • Repeatable execution frameworks

    • Real time talent matching  (freelance and full time)

Why this works

Most consultants stay high-level. We don’t.

‣ We get into live deals and real numbers

‣ We work across pricing, ops, and org—not just one function

‣ We bring market visibility most agencies don’t have

‣ We focus on speed, clarity, and measurable impact

Proof

A PR agency with an experiential division moved from

losing money on every project → to profitable, scalable models

◆

A mid-sized experiential agency saw RFP win rates

increase from ~20% → 65% in under 2 months

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A small boutique agency saw

pipeline rebuild from zero → active and converting within a quarter

◆

A large B2B agency went from

chaotic staffing → structured process, vetted network and data-backed staffing flows

Testimonials

  • "Sari is a powerhouse executive with a rare blend of business strategy, marketing, and experiential expertise. She has her finger on the pulse of culture, drives tremendous value across growth and client leadership, and is an exceptional force inside any organization."

    — Meg Pollaro | VP, Business Development, Please & Thank You (formerly Superfly)

  • “Sari has a rare ability to deeply understand client needs and turn them into smart, strategic growth opportunities. She’s an exceptional partnership builder, a valuable business asset, and an absolute pleasure to work with.”

    — Angela Larsen | CFO, former Head of Finance, The Participation Agency

  • "Working with Sari has been incredibly valuable for me and my business. She has supported me across everything from resourcing and business development to social media strategy, website strategy, and everything in-between. She is hands-on, thoughtful, deeply invested in her clients, and brings a level of clarity and guidance that has made a real impact in my agency. I feel so lucky to have found her and would highly recommend her to any founder looking for a true strategic partner."

    –– Dre Ferguson | Founder, Events by 210

ABOUT

Sari + SK Strategy

SK Strategy is led by Sari Kohen.

I’ve spent 15+ years in experiential — across agencies, in-house teams, and even founded my own agency. I’ve worked on everything from scrappy builds to large-scale programs for companies like TikTok, Disney, Square, Bravo, CLEAR, and Knix.

Most recently, I helped scale Coffee ‘n Clothes from 3 to 30 people while doubling revenue. That meant building the backend most agencies avoid—pricing, scopes, staffing plans, and systems that don’t fall apart as you grow.

What I do now is pretty simple:

I come in, figure out what’s actually going on, and fix the parts that are slowing you down—whether that’s your pricing, your pipeline, your team structure, or how work is getting sold and delivered.

I’m not just advising from the sidelines. I work with you and your team in the weeds—on real deals, real budgets, real decisions—so things actually change.

No fluff, no overcomplicated frameworks. Just clear thinking, hands-on support, and work that holds up after I step away.

How we work

Flexible but structured

Focused sprints (6–8 weeks)

for high-impact problem solving

for ongoing partnership and leadership support

Retainers

for talent matching

Placement fees

Request a proposal

What we are not

× Not a creative or production agency

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× Not frontline outbound sales

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× Not a fractional CFO or COO

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× Not passive strategy decks or templated deliverables

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Partner with
SK Strategy

Start by sharing a bit about your business and what you’re solving for.
If there’s a fit, we’ll schedule time to talk.

We work with a limited number of clients at a time.